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SMSH / Brand identity

Serving personality before the first bite.

We brought creative thinking and visual direction together to give SMSH a distinctive look, a recognizable personality, and a brand built to stand out.

SMSH storefront campaign with burger imagery and bold orange-and-brown branding.

SMSH branded staff polo shirt and cap.

Animated SMSH social media teaser featuring a telephone, serving cloche, and curtain.

SMSH social media campaign grid with nine burger-focused posts.